Gambit H+K developed Bertel O. Steen’s social media strategy, produces continuous content for their website, Facebook and Instagram, and runs their community management across all platforms. Through a sharp and relatable tone of voice, we have created enthusiasm and excitement among their followers. This is reflective of Bertel O. Steens brand.
Bertel O. Steen is one of the Nordics’ largest companies within sale- and service-market services for passenger cars, vans, trucks and buses. They have a total of 39 dealers across the country, from Kristiansand in the south to Verdal in the north.
Coordination and content production
Gambit H+K produces, processes, targets and optimises content for Bertel O. Steen. We are also sponsoring content on behalf of our dealers, and report on our impact every month, in order to continuously improve. Through this process, we are ensuing that every car brand is highlighted in social media, and positioning Bertel O. Steen as an advisor on everything car-related. With our own editorial team, we provide tips and advice to the traders for them to further develop and produce good local content on their own.
The social media activities are continuously coordinated and adjusted to maximise campaigns, media mentions, new models and what is relevant to their followers’ at any given time.
Check out Bertel O. Steen on Facebook.
Increased reach and engagement
Nothing is as effective as good content, and the work done through social media tends to work best as a tool to reach larger communications objectives. While it is fun when the number of likes increases, it is more important to ensure a boost in reach and engagement that can be used as indicators of the state of the brand reputation.
Since 2015, through systematic editorial work, with both short-term and long-term goals, we have managed to significantly increase engagement among their followers. A benchmark conducted in 2018 shows that Bertel O. Steen has a significantly higher average engagement rate than other Facebook-pages (across industries). As the target audiences gain good associations to the brand on social media, the likelihood that they choose Bertel O. Steen specifically when deciding to test drive a car, buy accessories or book a maintenance appointment increases.
Gambit H+K acts as an on-call advisor for text writing and social media support. We also deliver content for their website on a regular basis, this includes for example product descriptions and editorial articles on car maintenance.