Hydro - When Experts Unite
In 2017, two of the world’s largest aluminum companies, Sapa and Hydro merged, giving the merged company full control of the entire aluminum value chain.
After the merger, the united company wanted to explain the rationale of the merger to their stakeholders and customers through a marketing campaign that illustrated what the ‘new’ Hydro could offer.
The solution to this task was the concept “When Experts Unite”, a story of what happens when experts from different fields come together to solve a common challenge.
With the concept, we showed why aluminium is the perfect material that can help designers and manufacturers to reduce their carbon footprint – and why Hydro is the perfect partner to help create sustainable solutions.
The campaign was spearheaded by a collaboration with world-renowned industrial designer Tom Dixon. H+K first helped develop the full concept of the campaign, before leading production and campaign development on the actual campaign, including producing a content site and a documentary video filmed across four countries.