LG SIGNATURE: Nordic Launch 2019

On the 13th of June 2019, LG held a launch party in Oslo at the Astrup Fearnley Museum of Modern Art. The LG Signature is the very best of products that LG has to offer – with the most innovative and best technologies available wrapped in exquisite quality design.


Time was of the essence. Work commenced in late March giving the team 2,5 months of preparation time. The aim was to have 150 guests present and create an evening to be remembered and shared in social media.  

The Astrup Fearnley Museum of Modern Art was chosen as the venue – as this represent the high end environment suited for the premium brand. 

The launch party was not only an event, but also the start of a marketing campaign – involving our brand ambassador, actor and clothing designer, Pia Tjelta and a series of ads in various media and SoMe channels.

The goal of the launch party was to attract celebrities and SoMe influencers. We also invited key people from LG retail partners, guests from LG in Korea and winners from a SoMe competition held a few days before the event.

All in all – more than 200 guests attended the event that included an LG Signature inspired photo exhibition by Delfino Sisto Legnani, a product introduction – including a presentation by the lead designer Torsten Valeur, a mini concert with Benjamin Ingrosso, brand ambassadors Pia Tjelta and Pernilla Wahlgren and excellent Korean inspired food by the Flying Culinary Circus.

Gambit H+K, along with the rest of the LG One Nordic (H+K Strategies in the Nordics), were responsible for all aspects of the event – apart from building the product stands and the stage. The venue, catering, program, entertainment, lighting, audio/visual, DJ, technical rig, registration, invitations, design – was all handled by H+K.

The event night was one to be remembered. High class meets quality design. Truly epic food and a great atmosphere marked the start of a promising product journey in the Nordic for the LG Signature Series.

Sector: Fast Consumer Goods
Specialist expertise: Content + Publishing Strategy, Events
Office: Oslo

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