Saving the rainforest is essential for achieving both the UN’s Sustainable Development Goals and the Paris Agreement. Norway is the world’s largest contributor, per capita, to this cause. Still, very few young Norwegians know this and even fewer mention the rainforest as an important climate initiative. Knowledge is crucial to achieve these important climate goals.

With tropical rainforests being so far away, we turned to what young people in Norway care about; music. One of Norway’s biggest music exports is in fact Tropical House – thanks to DJ’s such as Kygo and Matoma. So we asked; what would happen to tropical house, if the tropical rainforest disappeared? With the use of renowned comedians, catchy music, influencers, videos and a highly innovative gaming experience, the campaign was not only informative and engaging, but also locally anchored, bringing the issue close to home.