The 17 UN Sustainable Development Goals for 2030 govern Norwegian development policy for the next 14 years. Norad, The Norwegian Agency for Development Cooperation, wanted to enlighten the Norwegian people about these goals, and that’s exactly what we did – through an illuminating, symbolic event.

Together with Norad, Tinn Municipality, The Norwegian Trekking Association and the people of Rjukan we created a 4,4 kilometer long illuminated trail to the top of Gaustatoppen (1,883 meters) Norway’s most beautiful mountain. The trail consisted of 17 unique light installations – each representing one of the UN sustainability goals.

5000 people from all over the country gathered at the foot of the mountain, turned their headband lights on, and began to climb the mountain in the falling darkness.

Sector: Government + Public Sector
Specialist expertise: Better Impact™
Office: Oslo

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