Behavioral Science


Our specialist behavioral insights and strategies team help clients better apply the science of human behavior to the art of communications.

As an industry we’ve moved on from the days where our primary expertise was a knowledge of how the media works. As more of our communications become direct to audience, we need to be experts in the science of how people think, behave and make decisions. We need to understand the unconscious drivers of behaviors as well as the conscious.

We combine the latest behavioral science thinking with robust research capabilities to help clients create campaigns that truly understand and influence their target audiences. 

Our specialist behavioral insights and strategies team has development a model called SMARTER™, which is used to inform a range of client campaigns. Learn more here.

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Our Behavioral Science news + insights


H+K delivers deep industry knowledge combined with specialist areas of expertise. We understand our clients’ ecosystem and how to engage their audiences.
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Behind all of our insight-led ideas and communication strategies is a deep understanding of data and analytics, creativity, innovation and master storytelling.
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