In connection with the launch of LG Electronics Ultra-HD TV models in 2016, LG wanted to attract the highly selective and influential fashion and lifestyle media.

In order to combine home-entertainment with the fashion segment, Gambit H+K in Oslo arranged an exclusive screening (and Nordic premiere) of the highly anticipated fashion documentary “Mademoiselle C” on a large LG TV.

A total of 42 fashion journalists, bloggers and key opinion leaders from all the major fashion media in Norway attended the event. LG was able to present their new TV models and establish valuable connections with an important and but, under regular circumstances, inaccessible audience.